Want Steady Recurring Income With Longevity? Sell A Service!

By Devin | 1 comment

Many of you out there reading this right now might just be getting started with online marketing and are thinking about what product to create or to sell, and that is great, I applaud you getting involved with it. Learning how to market online can significantly change your life and provide you with a freedom and income that a J.O.B. cannot match.

There are many entrepreneurs and small businesses that do very well simply selling a product or a line of products. They start out by learning how to build sites and drive traffic to affiliate offers (someone else’s product). After they have built up a significant list, they build their own product, which increases their profits and expands their business. However, many of them fizzle out around this point, and just continue to make product after product, and never really advance to the next level.

You’ve probably heard the old saying, “Don’t dig for gold, instead sell shovels.”

When it comes to that time in your business when you decide to reach for a new level, you might consider building a website that provides some form of automated service instead of just a new product. While this type of website typically has a much higher time/money investment into building, it can provide excellent benefits over a simple product.

In the online market, some of the most incredibly successful and fastest growing companies are the ones that provide a service to other businesses. Rather than create products, they created a service that helps other people facilitate their own business. PayPal and Clickbank are excellent examples of 7-8 figure companies that were built simply by providing a service to other companies. If you can find a “need” that many businesses share, it is a very easy sale if you can provide a service that fits that need. A business already knows it has to spend money in order to get things done, unlike a typical consumer that is usually views their spending as a luxury. The business HAS to spend in order to grow, so purchasing services is almost a necessity.

Take a little time out of your day to watch this video. It features David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner at 37Signals giving insight into creating a profitable startup company.

Remember, “Bells and whistles wear off, but usefulness never does.” Create something useful.