18 Easy Ways To Increase Your Website And Sales Conversions.

By Devin

1. In your sales copy, insure that browsers pay attention to your main points by using formated subheadlines, bullet points, and/or graphics. Many people just skim through text and don’t read it carefully, so you need to have the main ideas jump out at them. Just be careful not to use too many or you risk making the page look cluttered.

2. Keep the sales process as short and simple as possible. Every page inserted into the sales process is a potential chance for the customer to lost interest and click away. Of course it is ok to insert pages such as upgrade offers and upsell/downsell strategies, but make sure you plan your process carefully.

3. Offer “basic” and “full” options to your offers. Some people always want the bargain priced product, and some people always want the top of the line, so having a two-tiered pricing setup gives you the most opportunity to monetize that visitor. Keep it simple and clear. You can also use terms like “lite”, “standard”, “advanced” and “pro”.

4. Earn their trust. Make your company contact info easy to find, and if appropriate, add an “about us” section or page to identify you or your company.

5. If you have one, tell a story. A short, simple, interesting story that vistors can relate to can really grab their attention and convert them into buyers.

6. If it is a high ticket item, for example over $500, offer more than one payment option if possible. This will help you retain potential customers that might not have been able to afford the full price all at once.

7. If you are a member of any certified or accredited business organizations, make sure to display their logo.

8. Near your call to action, have a graphic that reminds your customers that their information is safe and confidential.

9. Make your customer aware that they will be supported. A small box or set of bullet points explaining your support options helps customer feel comfortable with their purchase.

10. A video demonstration of your product is and excellent way to increase conversions. It is pretty easy to use a slide-style presentation with voice over if you don’t want to appear on video yourself. Just make sure the quality of the video and audio is clear and concise.

11. Use specific case studies if possible. Verifiable proof is a great way to earn a potential customers trust.

12. Optimize your site for fast loading. Be aware of your image sizes and other larger files that might slow down load time. Even though your connection might be very fast, many of your customers might still be on a slower connection like dial up.

13. Guide the visitor down the path. Make sure the steps you want them to follow are clear. Confusing navigation is a major reason people get annoyed by a website.

14. Rehash to minimize loss of sales. Have a small box or bit of copy that refreshes your valuable offer and guarantee in the customers mind right at the point sale.

15. It might all make perfect sense to you, but you would be surprised what an inexperienced 3rd party might be confused by. Have someone that is not familiar with your project go through your sales process. Their feedback might surprise you!

16. Highlight your guarantee. A guarantee is a great selling aid, but not if the customer doesn’t notice it!

17. Use real testimonials. You can have both testimonials from users that are similar to your potential clients, as well as testimonials from industry experts or peers. Split test to find out where they are most effective on the page. Many times it is near the call to action.

18. Use specific numbers instead of generalizations. People pay more attention to specifics. Notice that the name of this article is “18 Easy Ways To Increase Your Website And Sales Conversions”, not something generic like “A Bunch Of Ways…”.

Hope you found this information valuable! Feel free to share your own tips in the comments section.

-Devin Chipman

Published by Devin

Want Steady Recurring Income With Longevity? Sell A Service!

By Devin | 1 comment

Many of you out there reading this right now might just be getting started with online marketing and are thinking about what product to create or to sell, and that is great, I applaud you getting involved with it. Learning how to market online can significantly change your life and provide you with a freedom and income that a J.O.B. cannot match.

There are many entrepreneurs and small businesses that do very well simply selling a product or a line of products. They start out by learning how to build sites and drive traffic to affiliate offers (someone else’s product). After they have built up a significant list, they build their own product, which increases their profits and expands their business. However, many of them fizzle out around this point, and just continue to make product after product, and never really advance to the next level.

You’ve probably heard the old saying, “Don’t dig for gold, instead sell shovels.”

When it comes to that time in your business when you decide to reach for a new level, you might consider building a website that provides some form of automated service instead of just a new product. While this type of website typically has a much higher time/money investment into building, it can provide excellent benefits over a simple product.

In the online market, some of the most incredibly successful and fastest growing companies are the ones that provide a service to other businesses. Rather than create products, they created a service that helps other people facilitate their own business. PayPal and Clickbank are excellent examples of 7-8 figure companies that were built simply by providing a service to other companies. If you can find a “need” that many businesses share, it is a very easy sale if you can provide a service that fits that need. A business already knows it has to spend money in order to get things done, unlike a typical consumer that is usually views their spending as a luxury. The business HAS to spend in order to grow, so purchasing services is almost a necessity.

Take a little time out of your day to watch this video. It features David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner at 37Signals giving insight into creating a profitable startup company.

Remember, “Bells and whistles wear off, but usefulness never does.” Create something useful.

Published by Devin